About Cresens

At Cresens, we show you what's working right now — and how to apply it.

Cresens is the science and the art of growth, woven into practice. We take what operators are actually doing in African markets today, break down why it works, and hand it to you in a form your team can run this quarter.

See what we do Meet the team
Trackable

You can see the number move, and point at what moved it.

Explainable

You can say why it worked — mechanism, not coincidence.

Replicable

Someone else on your team can run it again and get there.

Consulting · what we do for clients

We build and run the lifecycle and MarTech stack.

Most teams do not have a tooling problem. They have an orchestration problem — a platform bought, half-configured, and never wired to the way the business actually makes money.

We come in on that. Three ways.

Lifecycle Marketing Consulting

Mapping the lifecycle to revenue: which stages matter, which messages belong at each one, and what the sequence should be before a single campaign is built.

MarTech Orchestration

Getting the tools to work as one system — data flowing correctly between platforms, events defined once, and a stack you can explain to a finance team.

MarTech Implementation

The technical build: SDK and event integration, journey and campaign construction, deliverability setup, and cost guardrails so the platform bill stays predictable.

This is not theory for us. Cresens is led by the former Head of CRM at Moniepoint, who owned the customer engagement platform end to end — vendor selection, the technical build, and the cost of running lifecycle messaging at scale.

That is the standard the work is calibrated against.

Talk to us about your stack Meet the team
Why we exist

Operators here don't have an information problem.

There is no shortage of growth content. There are threads, frameworks and case studies for every channel and every stage. What is short is content that survives contact with a real market — a real budget, a real team, and a customer who behaves nothing like the one in the example.

Cresens exists to close that gap. Not more information: fewer, better-tested systems, backed by research and proven in market, with the context named so you know when they apply to you and when they don't. What works in Lagos may not work in Nairobi. What works for a mobile-first fintech may not work for a logistics operator. We say which one we mean.

This is not for people looking for information overload. It's for people who already have some level of knowledge, and now need to know what is working currently and how to improve it.

What we do

We don't just explain growth. We break down what actually works.

Our work is research-backed and market-proven, and it is built to move a team from scattered execution to clear, repeatable results. Three things carry it.

01

Structured programs

Cohort-based, practitioner-led programs where you build the thing during the program — not after it. Hands-on labs, a capstone you present, and a certificate that reflects work you actually did.

02

Operating playbooks

Real playbooks on go-to-market, business development, operations, government relations and corporate governance — the kind of knowledge companies otherwise pay $8–10K a month for a country director to hold.

03

Frameworks & teardowns

Selection scorecards, decision frameworks and cost models you take into your own stack, plus breakdowns of what specific companies did in specific markets — walked backwards from the result to the mechanism.

Direct, no-hype, and priced for what African operators will actually pay — not aspirational Western pricing.

How we work

Every piece of work moves through the same four steps.

Deliberately boring, deliberately consistent. If a piece of work can't complete all four, we don't ship it.

Context

What is the real problem or opportunity — in a named market, at a named stage?

Insight

What most people are missing or misunderstanding about it.

Structure

How it actually works in practice: the mechanism, the sequence, the cost.

Application

What you do next, and where that next step does or doesn't transfer.

And a standard we hold everything to

If any answer is no, it doesn't go out. On failures, we publish learnings and postulations, not verdicts — we weren't in the room, and a confident conclusion would be the least useful thing we could give you.

Who it's for

Founders, growth operators and business leads scaling across African markets.

Specifically, the people planning a launch into a new African market or scaling an existing one — the ones who carry the number, and who need the operating knowledge before they can afford to hire someone who already has it.

Fintech

Payments, lending, banking infrastructure — where lifecycle, retention and regulation all collide.

SaaS

Subscription and product-led businesses, where activation, expansion and churn decide whether growth compounds.

AI

Teams building on models and agents, where the go-to-market is still being written and the old playbooks do not map cleanly.

Meet the team

The people doing the work.

Everything on this page comes out of what these two have run, in-market, at scale. Click a name to read the detail.

Olumide Adaramoye
Olumide Adaramoye Founder & Agency Lead, Cresens

Olumide is the former Head of CRM at Moniepoint, where he owned the customer engagement platform end to end — the vendor relationship, the technical build, and the cost management that comes with running lifecycle messaging at scale.

Today he runs his own agency and leads a network of over 700 growth and CRM leaders across Africa, Europe and North America, many of them key decision-makers and advocates for customer engagement tooling. Having seen firsthand what these platforms do at scale, his focus at Cresens is translating that into lifecycle marketing and retention work other companies can actually run.

Connect on LinkedIn →
Faith Alfred
Faith Alfred Monetization Lead, Cresens

Faith leads Programs at GrowthHackers Africa — a community of over 700 growth professionals across more than 100 startups in Nigeria and across the continent. Her week-to-week work is managing growth and innovation programs, developing the frameworks those programs run on, and scaling them alongside expert facilitators.

Over the past 24+ months she has worked with more than 30 expert facilitators from companies including Interswitch, BetKing, Moniepoint, Flutterwave, OPay and Glovo. Product ideation, validation and development sit at the centre of that work — taking a program from an idea to something people enrol in, complete, and can point at afterwards.

At Cresens she owns monetization: turning the frameworks and programs into products that are priced, positioned and shipped for the operators they were built for.

Connect on LinkedIn →
What we're building
Vision

To become the place where the conversation about what's working — in each market, right now — is always live. A community for everything needed to drive measurable value at scale: trackable, explainable, replicable.

Mission

To equip growth and startup operators with research-backed, market-proven insights, resources and network to drive their true north — in their career and in their company.

What we hold to

Questions about the programs

Before you ask.

Is the program virtual or in person?

Virtual. The delivery platform is confirmed with the cohort before the first session.

Do I have to buy the whole series?

No. Each program is paid for and completed on its own — start with whichever one matches what you're responsible for right now.

What exactly does the ₦5,000 get me?

30% off the program price at launch, the pre-launch resources listed above, priority access to the 45 cohort seats, and a place in the WhatsApp early-access group.

Is this for beginners?

No. Cresens is built for people who already have a working level of knowledge and now need to know what is currently working and how to improve on it. If you're starting from zero, this will move faster than is useful to you.

Can I switch which program I selected?

[TO CONFIRM — answer to be supplied by the team.]